You almost
have to shake your head in disbelief as you wind down N.C. Highway 18 near
the Cleveland-Lincoln county line.
There, on an otherwise nondescript
stretch of country road, is RedBone Willy's Trading Company, a massive
country store that has become a lifeline for visitors to nearby South Mountains
State Park and an attraction to Charlotte-area travelers heading west.
The Toluca store is about 20 miles north of Shelby and about the same distance
from Lincolnton, Morganton, and Hickory.
The store is packed floor-to-ceiling
with clothes, camping supplies, home accessories, beauty products, and
old-fashioned candy such as BB Bats and Necco wafers. Customers can pull
a glass-bottle Coke out of a vintage cooler or enjoy a dish of homemade
ice cream at the BoneHead Cafe.
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A look at RedBone Willy's
eclectic and comfortable merchandise.
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The tin-roofed general store celebrated its
10th anniversary on April 1. The store has doubled in size during its first
decade, and its inventory has grown from $12,000 to more than $300,000.
And last year, store owner Glenda Miller opened a bed and breakfast next
door to RedBone Willy's.
"A lot of people said it wouldn't
work because I'm in the middle of nowhere," Miller says. "But I'm on the
way to somewhere."
Who's minding the store?
Miller grew up in Toluca, an
unincorporated community of about 100 people. She built RedBone Willy's
on property that belonged to her grandfather. As a child, she rode her
bike through the nearby woods to Carmie Boyles' general store, where she
would buy a Pepsi and a pack of cheese crackers.
"I just loved it. We'd sit by
the potbellied stove and find out what's going on with the neighbors,"
she says. That store has been closed for 25 years, but it remained a fond
childhood memory.
Miller first made a career selling insurance. It paid
well, she says, but it didn't make her happy.
"It was a very stressful job,
and I had little time with my family," Miller says. "I decided I didn't
want to do that the rest of my life."
Given her childhood memories
of the local general store, it didn't take her long to dream up the idea
for RedBone Willy's. In 1995, she used her savings to open the store, hopeful
that the location at the intersection of N.C. highways 18 and 27 would
generate enough traffic to make the business successful.
As it turns out, Miller's faith
was justified. Charlotte is about 45 miles east, and Miller estimates about
75 percent of customers come from that direction. The proximity to the
South Mountains State Park doesn't hurt, since plenty of park visitors
stop by for supplies. The 18,000-acre park is the largest state park in
North Carolina and attracts horseback riders, trout fishermen, hikers,
and campers.
Miller also says the store's
quirky country merchandise brings people to the store, particularly repeat
customers. She intentionally aims for items that can't be found in malls.
The cafe also brings in customers, particularly in the warmer months, when
Miller's homemade ice cream proves to be an irresistible lure. Patrons
fill the store's large front porch, where they sit in rocking chairs, eat
ice cream, and play checkers.
In addition, the cafe offers
fresh-squeezed lemonade, sweet iced tea, hot dogs, and a sandwich menu
that includes North Carolina favorites like banana, fried bologna, egg
salad, tomato, and pimento cheese.
Miller has a simple, yet successful,
approach to stocking her store.
"I don't buy it if I don't like it," she says. "I pretty
much do everything my way."
Miller's tale
On a recent Saturday morning,
the petite owner rang up an order of work shirts, poured sodas for thirsty
guests, and gave directions to a caller from Hickory, all within the span
of a few minutes.
And, as if she wasn't busy enough,
in January 2004, Miller turned her five-bedroom, Queen Anne Victorian-style
home, which is adjacent to the store, into DeStarte Bed and Breakfast Inn.
She initially decided to build her store next to her home, in part, so
she could be close to her children. But when they grew up, her home became
her next business opportunity.
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(Left) - A view from
the front porch of (Center) DeStarte Bed & Breakfast.
Scattered farm relics (Right)
add to the rural ambience.
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"My kids were in college, and
I had all this space," she says. "It's a big house to be there by yourself."
She gets some help from her
family in running her business. Miller's daughter, a flight attendant for
U.S. Airways, pitches in when she comes home, and her mother supplies the
cafe's red velvet cakes and fried apple pies, which are made with apples
grown in Toluca.
"It's pretty much a family-run operation," Miller says.
In addition to running the store,
she cooks and cleans at DeStarte, which is named for a character in the
Louis L'Amour novel Hondo. The two-story house replaced Miller's 1920s-era
farmhouse, which was destroyed in a 1989 tornado in the Toluca area.
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Glenda Miller (Left)
relinquished an insurance job to pursue a dream
of opening a general store.
A room in her DeStarte Bed & Breakfast (Right)
which is located adjacent
to her country store.
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Every morning, Miller cooks a
big country breakfast, which usually includes sausage, pancakes, biscuits,
gravy, and a Cleveland County delicacy, livermush. Miller admits many out-of-state
guests are reluctant to try livermush at first, but most of those who do
end up asking for seconds.
She also opens up the home for
catered events, including wedding receptions, anniversary dinners, and
family reunions.
Miller says she enjoys her work,
but running both a general store as well as a bed and breakfast keeps her
busy.
With business interests as wide-ranging
as the merchandise in her store, however, Miller thrives on the challenge.
In fact, she wouldn't have it any other way.
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The Legend of RedBone Willy
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Willy's Trading Company
come from?
According to Glenda Miller's companion, Roger Chapman,
the tale of RedBone Willy's begins during the Civil War. And he should
know - Chapman wrote the legend himself.
The "legend" tells of a soldier named Alexander Johnson
who went off to war, where he was reported missing and presumed dead. When
he returned home, he learned that his wife, Willamina, had married another
man. Heartbroken, Johnson retreated to a remote cabin in the South Mountains,
not far from where the modern-day store sits. Local hunters nicknamed the
reclusive Johnson "RedBone."
Years later, old RedBone was out hunting when he heard
a pitiful whining sound. He looked in the brush to find a malnourished,
dirty puppy that had been abandoned by its mother. |
RedBone took the puppy
home. The two became inseparable friends, and RedBone nicknamed the dog
"Willy" - his pet name for his beloved ex-wife, Willamina.
When old RedBone died, Willy was despondent. He refused
contact with any other people but lay on top of RedBone's grave for weeks.
His wailing could be heard throughout the otherwise quiet South Mountains
nearly every night.
Eventually, the dog disappeared,
and the nightly wailing stopped. But legend has it that
Willy's sad cries for RedBone still can be heard in the Toluca area on
occasion.
In reality, Chapman wrote the tale himself to amuse visitors.
And it worked. Miller says folks love hearing the legend of RedBone Willy
- true or not - and some people even have taken to calling her own collie
"RedBone Willy" when he comes with her to the store. |
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Bruce Buchanan is a writer for the Greensboro News
& Record.
Article reprinted from "Our State" Magazine, December
2005
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